Director of Marketing and Communications – Expat

Why AUIB?

Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.
Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.
Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.
A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.
A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.

This position will report to the Chief Communications Officer.

Position Summary: We are seeking an experienced and dynamic Marketing and Communications Director to lead our global marketing initiatives within the higher education sector. This strategic role is crucial for enhancing our institution’s brand presence and engagement worldwide, driving recruitment strategies, and elevating our overall market impact.

Job Location: AUIB Campus, Airport Road, Baghdad, Iraq.

Core Responsibilities:

• Develop and implement comprehensive marketing and communications strategies that align with our institution’s goals and enhance its global presence.
• Lead and manage international marketing and communications campaigns across various media platforms, ensuring they are culturally relevant and effective in target markets.
• Oversee the creation of promotional materials, digital content, and press releases, ensuring they meet high-quality standards and are tailored to diverse international audiences.
• Collaborate with academic departments, institutional programs and institutes, and administration to promote programs and initiatives that highlight AUIB’s strengths and unique offerings.
• Monitor and analyze market trends in the education sector globally and adjust strategies accordingly to maintain a competitive advantage.
• Manage relationships with external agencies, partners, and vendors to ensure collaboration and efficiency in all marketing and communications efforts.
• Lead, mentor, and develop a diverse team of marketing professionals, fostering a culture of creativity, innovation, collaboration, and excellence.
• Measure and report the performance of all global marketing and communications campaigns and assess against goals (ROI and KPIs).
• Manage media relations and public inquiries, and manage AUIB’s international press room.

Minimum Requirements:

• Bachelor’s degree in marketing, communications, business administration, or a related field; a master’s degree is preferred.
• Minimum of eight years of strategic marketing and/or communications experience in the higher education sector, with a proven track record in managing comprehensive global marketing and communications campaigns.
• Strong understanding of trends, dynamics, and requirements in international education markets.
• Exceptional leadership skills with the ability to drive and inspire a team.
• Excellent communication, interpersonal, and presentation skills.
• Proficient in digital marketing strategies, SEO, data analytics, and CRM software.
• Ability to work flexibly and travel internationally as needed.
• Fluent in English; proficiency in additional languages is a plus.

The ideal candidate must have:

• Strong communication style and compelling, diverse portfolio, particularly in marketing, communications, and recruitment in the higher education field.
• Ability to function with a high degree of independence and to act very collaboratively in the development and execution of marketing and communications strategies.
• Strong competency with standard software applications and the ability to learn new software.
• Excellent planning, organizational skills, and attention to detail.
• Manage multiple projects simultaneously and creatively, thoroughly, and confidentially; work independently under pressure.
• Strong project management skills.

Application Requirements:

To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:

Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
Resume/Curriculum Vitae (CV) Provide an up-to-date resume or CV.
Identification: A valid national ID or passport is required for the application process.

Please note: Applications missing any of these components will not be considered.

Candidates Shortlisted for an Interview:

If you are shortlisted for an interview, you will need to provide additional documentation:

Educational transcripts and certifications (must be translated into English).
References: Provide contact details for three references who have either worked with you or supervised your work.
We look forward to receiving your complete applications and appreciate your interest in joining our dynamic team at AUIB.

*Important Notice: Passports are required for visa/work permit processing for selected finalists if invited for an on-campus visit and employment at AUIB.

#LI-REMOTE